25 Tips to SUPERCHARGE your Marketing in ’25

Part 1 – The start of a new year means planning your upcoming campaigns and securing budget. With funding, time and human resources constantly under pressure, how can you supercharge your marketing quickly and easily?

Whether you’re marketing to businesses or consumers, our 25 top tips will help you plan and deliver a year of successful and measurable marketing activations.

And of course, if you need help to make your ideas fly, get in touch with us today!

  1. You treasure what you measure

Before committing any of your precious marketing budget for 2025, assess what worked – and equally importantly – what didn’t work last year. Dive into your website and social stats. Investigate the outcomes of leads generated at industry events and conferences. Get feedback from customers, sales teams and leadership on engagement generated by your thought leadership. If you haven’t captured results from last year’s activities, make it your top priority for this year. If you don’t know the return on investment (ROI) of every single activity you fund, how can you decide where best to spend money going forward?

  1. Marketing strategy follows business strategy

Of course, marketing should always have a seat at the table to influence and inform business strategy – however all the marketing spend in the world won’t make a positive impact if your objectives are at odds with those of the business. Build good relationships with the leadership team to ensure you’re aligned around target sectors, markets and buyers. Have an eye on the competition so you can put clear blue water between your business and theirs. And use your ROI insights (that, again) to advocate for what works, and steer clear of what doesn’t.

  1. We’re here to sell beer

OK, not literally for many of us (sadly). This is all about having a value proposition: being absolutely clear about what’s on offer, and creating demand that your business can meet. Keep messaging simple and in tune with the voice of your customers. Be honest – never over promise – because when expectation doesn’t meet reality, people get upset. And this links nicely to the next tip, which is to…

  1. Activate around a few clear themes

With a constant clamour for cut-through, it can be challenging to stand out from the crowd, especially when budgets are tight. So, take time at the start of the year to identify a few key themes that become the umbrella under which the majority of your marketing sits. Again, don’t over-reach here: it’s critical that everything you put out is rooted firmly in your expertise, solutions and insights, and supports revenue targets (so you can track and show ROI – yes, that again). And remember: when you start to get bored of your chosen topics, this is when they’re starting to resonate with your buyers.

  1. Think of yourself as the customer

As marketers, we’re responsible for being customer advocates. We need to understand our customers’ needs, how they think, how they speak, and when, where and how they buy (bearing in mind that buyer journeys are no longer linear, with so many ways for people to research and connect with you). We need to bring this knowledge to life in everything we do. Take your website, for example. Does the navigation reflect what buyers and partners actually need, and does it use their language to make it easy for them to find what they’re looking for? If most visitors view your site on a mobile device, is it optimised to give them the best experience? Can they get to the right content in less than three clicks?

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