25 Tips to SUPERCHARGE your Marketing in ’25 (part 3)
Part 3 – With funding, time and human resources constantly under pressure, how can you supercharge your marketing quickly and easily?
Whether you’re marketing to businesses or consumers, our 25 top tips will help you plan and deliver a year of successful and measurable marketing activations. Here’s part 3 of the series.
And of course, if you need help to make your ideas fly, get in touch with us today!
11. Think digitally
I don’t have to tell you this, right? Still, you’d be amazed how many businesses think of digital as just their website, rather than making it the foundation of their marketing strategy. However your customers choose to buy from you, they will have interacted with your brand digitally before making the decision to buy. They’ll have Googled you at the very least. So, make sure that you look at every idea through a digital-first lens. This means understanding how people want to consume content on different digital platforms, and making sure you serve them up the right thing, in the right way, at the right time. Think video, versus audio, versus visual: what’s going to work best on the various digital channels you have in your toolkit?
12. And think visually
A picture paints a thousand words… With today’s multitude of digital channels, we marketers are spoiled for choice for ways to bring our ideas to life creatively and impactfully. And linking to the previous tip, visual content is perfect for digital-first marketing. Think imagery, videos, infographics; the world is your oyster! And sometimes, needing to distill something down to a short visual story helps you to get to the heart of the proposition, and means your target audience engages quickly and emotionally with what you’re trying to sell.
13. Make your website work harder…
First of all, do you know for sure how well your website is currently working to deliver leads or sales? You need to be constantly analysing stats (that AGAIN!), user journeys & etc. to turn your website into a high-powered sales engine. This is an area where you can’t afford to ignore the AI revolution; you need to ensure that your content is optimised to help alternative AI-powered search platforms like ChatGPT and Google’s AI overviews find you. Go back through old site content – remove anything that’s out of date or no longer relevant, refresh anything that needs a few tweaks, and ensure that any new capabilities have supporting content to bump you up those search results.
14. …And ensure it supports voice search
Did you know that 58% of consumers use voice search to find local business information? Voice search is a critical way to reach customers, and to consider in 2025. Make sure your online business profiles are up-to-date. FAQs help your business to feature in results, as does having a more human, personable tone of voice in your written content. And when looking at your SEO, go beyond simple keywords and include phrases that your buyers use in real life – which links back to tip #5, thinking of yourself as a customer.
15. Use social media to test ideas
Wondering if a new strapline will land? Want to know which creative route will resonate before investing in a full-blown campaign? Let social media do the hard work for you! (Remember, perfection is SO last year – see tip 7.) Think of social channels as your testing ground: put out ideas and quickly learn which gains the most traction. Then use your marketing £££ to amplify the top performing posts via paid campaigns. Again, this is an area where AI comes into play. AI-enabled platforms like TikTok prioritise engagement, which is how good campaigns go viral – giving you more bang for less buck. Test and learn has never been so easy, or so immediate.