To overcome this challenge, we developed a comprehensive branding strategy that emphasised their unique attributes. The company’s branding strategy centred on the concept of “back to nature” and emphasised the farm’s commitment to sustainability and environmental conservation.
The company commissioned a promotional video that showcased the attractiveness of the farm and what the camping experience on offer, as well as additional things available to the customer such as local produce for sale and fire pits for hire. The video was professionally produced and highlighted the natural beauty of the farm and the various local activities that visitors could enjoy.
To support their video, Nunnington Park Farm also launched a new website. The website was designed to be user-friendly and provided visitors with clear information on the different camping options, facilities, and local attractions. The company’s branding strategy also included a comprehensive social media campaign that targeted potential customers who were interested in sustainable living and outdoor activities. The campaign included a mix of organic and paid social media content, including stunning photographs of the farm, videos, and testimonials from happy customers.
