Marketing Focus: Mid-Year check-in – Are you Meeting your goals?
The halfway point of the year is the perfect time to pause, reflect, and refocus. Whether you set ambitious marketing targets back in January or have been adapting as you go, a mid-year check-in can ensure your efforts stay aligned with your business goals — and keep delivering the results you need.
At Hatched, we believe in marketing that’s purposeful, agile, and measured. Here’s how to make the most of your mid-year marketing review:
1. Revisit Your Objectives
Start with the big picture. Are your marketing objectives still aligned with your wider business strategy? Has anything changed — in your market, customer behaviour, or internal priorities — that warrants a shift in direction?
✅ Tip: Ask yourself, are we still solving the right problems for the right people?
2. Review Performance
What’s working? What’s not? Dive into your analytics — whether it’s your website traffic, lead quality, email open rates or social media engagement. Numbers don’t lie, but they do need context. Look beyond vanity metrics and assess what’s genuinely driving growth.
✅ Tip: Focus on outcomes, not just outputs. Doing 10 new blog posts means nothing if they didn’t drive any engagement, or bring in leads.
3. Check in on Brand and Message
Has your message stayed consistent and relevant? Are people getting what you do — and why it matters? A brand that’s clear and confident will outperform one that’s confused or outdated, especially in crowded markets.
✅ Tip: Ask a customer or partner how they’d describe your brand — their answers could be revealing.
4. Refine Your Channels
It’s easy to spread yourself thin. Now’s the time to double down on what’s delivering. That might mean shifting spend from Google Ads to LinkedIn, or ditching a monthly email newsletter that no longer gets traction.
✅ Tip: It’s OK to drop something that’s not working. Focus on fewer, better channels.
5. Plan for H2 with Agility
The next six months will fly. Plan your next campaigns now, but leave space for the unexpected — opportunities, trends, or challenges. Agile marketing means having a solid plan and the flexibility to adapt.
✅ Tip: Use 90-day sprints to stay focused and drive accountability.
Need a Fresh Set of Eyes?
If your marketing feels stuck or scattergun, we can help. From strategy days and brand refreshes to performance-focused campaigns, Hatched helps businesses like yours build marketing that works — and that works harder.
? Let’s talk: hello@hatched.agency