Challenge:
The primary challenge faced by Nunnington Park Farm was to increase brand awareness and attract more visitors to their campsite. Because of the location, there are many local competitors and it was important to emphasise the campsite’s unique qualities to attract more customers.
Solution:
To overcome this challenge, we developed a comprehensive branding strategy that emphasised their unique attributes. The company’s branding strategy centred on the concept of “back to nature” and emphasised the farm’s commitment to sustainability and environmental conservation.
The company commissioned a promotional video that showcased the attractiveness of the farm and what the camping experience on offer, as well as additional things available to the customer such as local produce for sale and fire pits for hire. The video was professionally produced and highlighted the natural beauty of the farm and the various local activities that visitors could enjoy.
To support their video, Nunnington Park Farm also launched a new website. The website was designed to be user-friendly and provided visitors with clear information on the different camping options, facilities, and local attractions. The company’s branding strategy also included a comprehensive social media campaign that targeted potential customers who were interested in sustainable living and outdoor activities. The campaign included a mix of organic and paid social media content, including stunning photographs of the farm, videos, and testimonials from happy customers.
Results:
The branding strategy, video, and website launched by Nunnington Park Farm and created by us, has been a huge success. The campsite has seen a significant increase in bookings, and the company has established a strong brand identity. This is increased traffic to the website that has converted into live bookings.
The promotional video has been a particular success, generating thousands of views on social media and the company’s website. The video has also helped to establish a strong emotional connection with potential customers and has encouraged them to book a stay at the farm.
