Hatched was approached by a startup company that aimed to create a new diet app, called My Last diet, that unlike most diet apps, aims to teach users about their body and their nutritional needs. The app would provide users with personalised meal plans, grocery lists, and tracking tools to monitor their progress. The startup wanted our agency to create a strong brand identity that would resonate with their target audience and differentiate their app from competitors.

Our design team started the project by conducting extensive research into the diet and fitness app market, including competitor analysis and user research. We surveyed potential users and studied existing diet and fitness apps to identify pain points and opportunities for improvement.

  • Graphic Design

  • Branding

  • Illustration

  • Photography

  • Videography

  • Websites

  • Apps

  • E-Commerce

  • Animation

  • Motion Graphics

  • Content Creation

  • Hosting

  • Content Management Systems
  • Insight

  • Stakeholder engagement

  • Methods

  • Results

  • Audits

  • Integrated campaigns

  • SEO & Search

  • Copywriting

  • Consulting

  • Email Marketing

  • Social Media


Based on our research findings, we developed a brand strategy that focused on the unique features of the app, such as personalisation and convenience. We created a brand name that was memorable and reflective of the app’s key benefits, as well as a tagline that communicated the app’s value proposition.


Visual Identity:

We then developed a visual identity that reflected the brand strategy and resonated with the target audience. We created a logo that was modern and sleek, with bold typography and a bright color palette that communicated energy and vitality.

We also created a style guide that included typography, colour palettes, and imagery guidelines that would ensure consistency across all marketing materials.

Marketing Materials:

With the brand identity in place, we then developed marketing materials that would communicate the app’s features and benefits to potential users. We created a website that was optimised for user experience, with clear calls-to-action and persuasive messaging.

We also developed social media campaigns that targeted specific demographics, such as young professionals and fitness enthusiasts. We used engaging content, such as blog posts, videos, and infographics, to communicate the app’s value proposition and generate interest in the brand.


The new brand was well received by the target audience and quickly gained a following. The social media campaigns were also successful, with high engagement rates and increased brand awareness. The website received high traffic and low bounce rates, indicating that users found it informative and easy to navigate.

Hatched was proud to have played a key role in the development of this successful brand for My Last Diet. By conducting thorough research and using a strategic approach to branding and marketing, we were able to create a brand that resonated with the target audience and differentiated the app from competitors. The app’s success was a testament to the importance of strong branding and marketing in creating a successful product in a competitive market.

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