Building a better way of life from the ground up

Challenge:

Based on our research findings, we developed a brand strategy that focused on the unique features of the app, such as personalisation and convenience. We created a brand name that was memorable and reflective of the app’s key benefits, as well as a tagline that communicated the app’s value proposition.

Solution:

Visual Identity:

We then developed a visual identity that reflected the brand strategy and resonated with the target audience. We created a logo that was modern and sleek, with bold typography and a bright color palette that communicated energy and vitality.

We also created a style guide that included typography, colour palettes, and imagery guidelines that would ensure consistency across all marketing materials.

Marketing Materials:

With the brand identity in place, we then developed marketing materials that would communicate the app’s features and benefits to potential users. We created a website that was optimised for user experience, with clear calls-to-action and persuasive messaging.

We also developed social media campaigns that targeted specific demographics, such as young professionals and fitness enthusiasts. We used engaging content, such as blog posts, videos, and infographics, to communicate the app’s value proposition and generate interest in the brand.

Results:

The new brand was well received by the target audience and quickly gained a following. The social media campaigns were also successful, with high engagement rates and increased brand awareness. The website received high traffic and low bounce rates, indicating that users found it informative and easy to navigate.