Hatched was approached by a startup company that aimed to create a new diet app, called My Last diet, that unlike most diet apps, aims to teach users about their body and their nutritional needs. The app would provide users with personalised meal plans, grocery lists, and tracking tools to monitor their progress. The startup wanted our agency to create a strong brand identity that would resonate with their target audience and differentiate their app from competitors.
Our design team started the project by conducting extensive research into the diet and fitness app market, including competitor analysis and user research. We surveyed potential users and studied existing diet and fitness apps to identify pain points and opportunities for improvement.