Objectives:
1. Rebrand the Company: Refresh the brand identity to reflect both heritage and modernity.
2. Develop an E-Commerce Platform: Create a user-friendly and visually appealing Shopify website.
3. Redesign Packaging: Innovate packaging that is attractive, functional, and sustainable.
Rebranding
Brand Audit and Market Research: Hatched Agency conducted a thorough audit of Somerset Chocolate Company’s existing brand and market position. This included competitor analysis, customer interviews, and trend forecasting.
Brand Identity Development: Based on insights gathered, Hatched developed a new brand identity that balances the company’s rich heritage with contemporary appeal. This included a new logo, colour palette, typography, and brand guidelines.
Storytelling: Emphasising Somerset’s tradition and the handcrafted nature of the products, the new branding tells a story of quality and authenticity but with fun, appealing to both existing customers and a broader audience.
Shopify Website
User Experience (UX) Design: Hatched designed the website with an intuitive layout to ensure a seamless shopping experience. This included easy navigation, quick load times, and mobile optimisation.
Visual Design: The website incorporated the new brand identity, with high-quality images and videos showcasing the craftsmanship behind each product.
E-Commerce Functionality: The Shopify platform was customized to include features such as customer reviews, product recommendations, and secure payment options.
Content Management: Hatched provided a content strategy to include engaging blog posts, recipes, and stories about the sourcing of ingredients and the chocolate-making process.
Launch and Training: Hatched assisted with the website launch and provided training to the Somerset Chocolate team on managing the site, ensuring they could update content and handle e-commerce operations independently.
Packaging Design
Design Concept: The new packaging design was crafted to stand out on shelves while reflecting the premium but fun nature of the products. This included unique visual elements like intricate patterns inspired by the ingredients and flavour combinations.
Sustainability: Emphasis was placed on eco-friendly materials to align with growing consumer demand for sustainable packaging. This included recyclable materials and minimalistic designs to reduce waste.
Product Differentiation: Each product range had distinct yet cohesive packaging to help consumers easily identify different types of chocolates and product lines, consumers can easily see whether it is milk, dark, white, coffee or ruby chocolate.
Functionality: Practical aspects such as resealable options and protective features were incorporated to maintain product freshness and quality.
Results:
Brand Recognition: Post-rebrand, Somerset Chocolate Company saw a significant increase in brand recognition and positive feedback from both existing customers and new demographics.
Online Sales: The user-friendly design and efficient functionality were frequently highlighted in customer reviews.
Retail Partnerships: The new packaging attracted attention from major retailers, leading to new retail partnerships and expanded shelf space in stores.
Customer Engagement: The brand’s storytelling and emphasis on heritage resonated well with customers, resulting in higher engagement on social media platforms and increased subscription to newsletters.
Conclusion:
Hatched Agency’s comprehensive approach to rebranding, e-commerce development, and packaging design successfully revitalised Somerset Chocolate Company’s market presence. By combining traditional values with modern strategies, Hatched Agency helped the company achieve its goals of increased market reach and sales growth. This case study exemplifies the impact of cohesive branding and strategic digital transformation in driving business success.
