We conducted research to understand Speedweeder’s target audience and competition. We also worked with the client to identify their brand values and unique selling proposition. Through this research, we identified that the target audience for Speedweeder’s products was mainly home gardeners
Using the insights from our research, we developed several brand concepts that would resonate with Speedweeder’s target audience. After presenting our concepts to the client, they chose a concept that emphasized the brand’s eco-friendliness and simplicity.
With the concept in place, we moved on to designing the new branding elements. We created a new logo that featured a simple, stylized illustration of a weeding tool, accompanied by a modern, sans-serif font. The colour palette we chose included shades of green and brown, evoking feelings of nature and the outdoors. We then created a new tagline that emphasized the brand’s eco-friendliness.
Once the new branding elements were finalised, we developed a brand style guide to ensure that the new branding was implemented consistently across all touchpoints, including packaging, marketing materials, and the company’s website. We worked with the client to update their packaging and marketing materials to reflect the new branding, and also developed a new website that was easy to navigate and showcased the product complimented by the new branding.
The new Speedweeder branding was well-received by both the client and their customers. The updated branding better reflected Speedweeder’s eco-friendly values and modernised the company’s image. The new packaging and marketing materials helped the company stand out on store shelves and attract new customers, while the updated website made it easier for customers to find and purchase Speedweeder’s products online. Overall, the rebranding project helped Speedweeder better connect with their target audience and achieve their business goals, by increasing website traffic plus online and in store sales.