Speedweeder is a company that produces gardening tools. They wanted to rebrand their products with the aim to better reflect their company values and modernise their image. Speedweeder’s tools appeal to the home gardener who value eco-friendliness, efficiency and ease of use. This is a competitive market that is mainly internet based. Speedweeder needed an image change to improve their profile, make their brand more recognisable with the aim of becoming market leaders in a highly competitive arena.