Goals & Objectives:
Modernisation: Create a contemporary brand identity to showcase The Outsourced Recruitment Company’s commitment to innovation and adaptability.
Differentiation: Develop a distinctive brand that sets The Outsourced Recruitment Company apart from its competitors in the competitive outsourcing industry.
Versatility: Design a flexible visual identity that can be applied across various platforms, including digital, print and marketing materials.
Consistency: Establish brand guidelines to ensure consistent application of the new identity across all touchpoints.
Client Perception: Improve the perception of The Outsourced Recruitment Company among potential clients, highlighting their dedication to quality, personalised recruitment solutions improving brand appeal to all sectors.
Solution
Concept Development:
After gathering insights and understanding The Outsourced Recruitment Company’s aspirations, our design team began brainstorming concepts that aligned with the project goals. We presented several distinct creative directions that explored various themes, including:
Human-Centric Approach: Highlighting the company’s focus on building meaningful connections between candidates and employers.
Growth and Transformation: Illustrating their role in nurturing careers and fostering professional growth.
Seamless Integration: Emphasising the company’s ability to seamlessly integrate with client organisations for efficient recruitment processes.
Design Execution:
Based on the feedback and collaborative discussions with The Outsourced Recruitment Company, we refined the chosen concept: “Human-Centric Approach.”
The finalised brand identity represented the following elements:
Logo Design: The new logo featured an abstract mark that symbolised the connection between two individuals, one representing the candidate and the other the employer. The mark also subtly formed the letter “O & R” for Outsourced Recruitment signifying the company’s role as the bridge between talent and opportunity.
Colour Palette: We developed a fresh and vibrant colour palette that represented growth, trust, and innovation. The primary colours included a dynamic shade of electric teal, symbolising adaptability, paired with a warm, earth blue and cool teal, representing enthusiasm and collaboration.
Typography: To maintain a balance between professionalism and approachability, we chose a modern sans-serif font for the brand name and paired it with a clean, sans-serif font for taglines and body text.
Brand Guidelines: To ensure brand consistency across all platforms, we developed comprehensive brand guidelines that outlined logo usage, colour
specifications, typography, and application examples for digital and print materials.
Rollout and Implementation:
As the new brand identity was finalised, we assisted The Outsourced Recruitment Company in implementing the rebrand across various touchpoints:
Digital Presence: We provided visuals and suggestions for the company website, ensuring the new brand was consistent and engaging across all pages.
We also created an animated version of the new branding to be used for motion graphics and video.
Print Collateral: We redesigned business cards, letterheads, and other stationery items with the updated brand elements.
The rebranding initiative received positive feedback from both internal stakeholders and clients. The Outsourced Recruitment Company’s new brand identity successfully communicated their human-centric approach and dedication to forging meaningful connections in the recruitment industry. The updated visual identity projected a modern and professional image, positioning The Outsourced Recruitment Company as a leader in the outsourced recruitment sector.
Moreover, the rebrand positively impacted The Outsourced Recruitment Company marketing efforts, attracting new clients and strengthening relationships
with existing ones. The brand guidelines empowered the company’s marketing team to maintain a consistent and coherent brand image across all communications.
Results:
The rebranding initiative received positive feedback from both internal stakeholders and clients. The Outsourced Recruitment Company’s new brand identity successfully communicated their human-centric approach and dedication to forging meaningful connections in the recruitment industry. The updated visual identity projected a modern and professional image, positioning The Outsourced Recruitment Company as a leader in the outsourced recruitment sector.
Moreover, the rebrand positively impacted The Outsourced Recruitment Company marketing efforts, attracting new clients and strengthening relationships with existing ones. The brand guidelines empowered the company’s marketing team to maintain a consistent and coherent brand image across all communications.
Conclusion:
Through a strategic and collaborative process, Hatched successfully rebranded the business, elevating their image and positioning them as a premier outsourced recruitment partner. The new brand identity enabled The Outsourced Recruitment Company to stand out in a competitive landscape, attracting top talent and forging lasting partnerships with leading employers worldwide. The rebrand served as a testament to the power of design in transforming a company’s perception and driving business growth.
