Why Brands Should Be Paying Attention to TikTok (and TikTok Shop)
TikTok might have started as a platform for dance trends and lip-syncs, but it’s now a serious player in the world of digital marketing — especially for brands looking to connect with younger, highly engaged audiences.
With over 1 billion monthly active users, TikTok has become a powerful discovery tool, influencing everything from what people wear to where they shop and what they eat. For businesses, it offers a unique chance to show up where traditional ads might be ignored — in a format that’s authentic, fast-paced, and built for storytelling. Enter TikTok Shop — the platform’s integrated e-commerce solution.
This feature allows brands to sell directly through the app, making the entire customer journey — from discovery to checkout — seamless and social. Users can watch a product video or livestream, see reviews in the comments, and buy instantly, all without leaving TikTok.
For smaller businesses and start-ups, this levels the playing field. You don’t need a big ad budget to go viral — just a great product and a smart content strategy. And for established brands, TikTok Shop offers a new revenue stream and a deeper way to engage with audiences.
At Hatched, we’re already helping clients explore TikTok as part of their digital strategy — from creating short-form video content to mapping out how TikTok Shop can integrate with their e-commerce platforms.
It’s fast-moving, creative, and undeniably effective when done right. If you’re curious about how TikTok could work for your brand, drop us a message.