Discovery & Strategy
Hatched Agency began with a thorough scoping and discovery phase, including:
- Stakeholder workshops to understand the needs of prospective families, current parents, pupils, staff, alumni, and donors.
- UX research and audience mapping to create tailored user journeys.
- SEO audit and content analysis to retain existing search performance while optimising for AI-driven search and future visibility.
- Integration planning for admissions (OpenApply), events, parent portals, and analytics.
Branding Refresh
While retaining the school’s distinguished identity, Hatched suggested subtle updates to enhance clarity, modernity, and digital presence:
- Refined logo and typography for a contemporary but heritage-sensitive look.
- Updated colour palette to improve accessibility and screen readability.
- Brand consistency applied across imagery, iconography, and UI components.
Website Design & Development
- Mobile-first UX: Fully responsive design optimised for busy parents and prospective families on the go.
- Streamlined Navigation: Simplified menus, clear pathways, and intuitive calls-to-action.
- Content Management: Custom WordPress CMS with modular components, enabling quick updates, campaign flexibility, and page creation without developer dependency.
- Integration & Functionality: OpenApply admissions, dynamic events calendar, Parent Hub with portals and term dates, news & stories, and interactive alumni features.
- SEO & AI Optimisation: Structured content for featured snippets, AI-generated answers, schema markup, and international search visibility.
Launch & Training
Hatched Agency managed content migration, QA testing, and launch, providing live training and user guides to the school’s team. Post-launch support ensured smooth ongoing management and optimisation.
