To overcome this challenge, we developed a comprehensive branding strategy that focused on the comfort, relaxation and fantastic position that Cowries offered potential visitors. The branding strategy emphasised the stunning location of the holiday home, its luxurious amenities, and its exceptional service.
A high-quality promotional video was commissioned that showcased the stunning position and luxurious amenities of the holiday home. The video was professionally produced and highlighted the various features of the property that made it unique.
To support the promotional video, Cowries also launched a new website that emphasised the luxuriousness and comfort of the holiday home. The website was designed to be user-friendly and provided visitors with clear information on the different amenities and services offered by the property.
The company’s branding strategy also included a comprehensive social media campaign that targeted potential customers who were interested in luxury travel and relaxation. The campaign included a mix of organic and paid social media content, including stunning photographs of the property, videos, and testimonials from satisfied customers.
