Cowries St Merryn

Cowries St Merryn Making waves for this Cornish Holiday House

Overview

Cowries is a beautiful and relaxing holiday home located in St. Merryn near Padstow in Cornwall. It offers the perfect holiday experience to make memories for friends and families alike. The owners of Cowries decided to invest in a new branding strategy, promotional video, and website to increase brand awareness, attract more bookings and differentiate themselves from their competitors.

The primary challenge faced by Cowries was to establish themselves as a premium holiday home rental in a highly competitive market. They needed to differentiate themselves from their competitors and generate more bookings by showcasing their unique attributes.

Client

Cowries St Merryn

To overcome this challenge, we developed a comprehensive branding strategy that focused on the comfort, relaxation and fantastic position that Cowries offered potential visitors. The branding strategy emphasised the stunning location of the holiday home, its luxurious amenities, and its exceptional service.

A high-quality promotional video was commissioned that showcased the stunning position and luxurious amenities of the holiday home. The video was professionally produced and highlighted the various features of the property that made it unique.

To support the promotional video, Cowries also launched a new website that emphasised the luxuriousness and comfort of the holiday home. The website was designed to be user-friendly and provided visitors with clear information on the different amenities and services offered by the property.

The company’s branding strategy also included a comprehensive social media campaign that targeted potential customers who were interested in luxury travel and relaxation. The campaign included a mix of organic and paid social media content, including stunning photographs of the property, videos, and testimonials from satisfied customers.

The Results

The branding strategy, promotional video, and website launched by Cowries have been a success. The holiday home has seen a significant increase in bookings, and they have established a strong brand identity that emphasises luxury, relaxation and comfort.

The promotional video has been particularly successful, generating thousands of views on social media and on Cowries’ website. The video has helped to establish a strong emotional connection with potential clients and has encouraged them to book a stay at the holiday home.

Overall, the branding strategy, promotional video, and website have helped Cowries differentiate themselves from their competitors and attract more bookings for their holiday home. The company’s commitment to comfort and exceptional service has resonated with their target audience, and the success of the campaign is evidence of this.