Community-Centric Brand Refresh:
We created a new, modern brand identity that celebrated Somerset Rugby’s heritage while embracing inclusivity and energy.
The updated brand was applied consistently across all touchpoints:
- Social Media Channels
- Email Footers
- Stationery
- Handbook
- Website
Handbook:
- Designed a refreshed digital-only handbook with a clear, user-friendly layout.
- Updated club contact information for accessibility and ease of use.
- Included paid advertising opportunities to generate additional revenue.
Responsive Website Development:
Created a modern, mobile-responsive website with a focus on improved UX.
Key features included:
- Easy-to-use content management system (CMS) for ongoing updates.
- A dedicated club section to centralise resources and information.
- Online advertising opportunities for sponsors.
- Enhanced news feeds to keep the community informed.
- Easy access to essential forms and resources for clubs and players.
New-Look Programmes:
Redesigned matchday programmes with updated visuals, improved layouts, and engaging content.
