Rugby Reimagined: Somerset's New Look, Same Community Spirit

Branding Web Design & Development Custom-Built Solutions Graphic Design Hosting Illustration

Overview

Hatched Agency partnered with Somerset Rugby to rejuvenate their brand identity and develop a modern, dynamic website that reflects their commitment to promoting rugby at all levels across Somerset. The project focused on putting the community at the heart of the offering, ensuring the new branding and digital platforms resonated with clubs, players, and supporters alike.

Location

Somerset

Solution

Community-Centric Brand Refresh

We created a new, modern brand identity that celebrated Somerset Rugby’s heritage while embracing inclusivity and energy. The updated brand was applied consistently across all touchpoints:

Social Media Channels
Email Footers
Stationery
Handbook
Website

Handbook

- Designed a refreshed digital-only handbook with a clear, user-friendly layout.

Updated club contact information for accessibility and ease of use.
Included paid advertising opportunities to generate additional revenue.

Responsive Website Development

Created a modern, mobile-responsive website with a focus on improved UX.

Key features included:

Easy-to-use content management system (CMS) for ongoing updates.
A dedicated club section to centralise resources and information.
Online advertising opportunities for sponsors.
Enhanced news feeds to keep the community informed.
Easy access to essential forms and resources for clubs and players.

New-Look Programmes

Redesigned matchday programmes with updated visuals, improved layouts, and engaging content.

Results

The community embraced the new look, with increased engagement across social media and other digital channels.

Hatched successfully delivered a cohesive, community-driven rebrand and website for Somerset Rugby. By ensuring consistency across all touchpoints and improving digital engagement, we helped Somerset Rugby strengthen its offering and better serve its community.

This project exemplifies our ability to blend creativity, technical innovation, and a deep understanding of client needs to deliver impactful results.