A modern rebrand for established recruitment company
Overview
Laura O’Driscoll, Managing Director of OD Talent Solutions, an outsourced recruitment company, approached Hatched, with the objective of rebranding the business. The OD brand had been built around Laura, but as the company experienced significant growth over the past decade, she recognised the need to refresh the name and brand to align with their current position in the market and to appeal to a broader audience. The challenge was to create a modern, innovative, and professional identity that reflects their expertise in talent acquisition and staffing solutions.
After initial discussions, it was decided that company would rebrand to The Outsourced Recruitment Company, ensuring that the name actually described what the business did.
Client
The Outsourced Recruitment Co.Location
Leeds, West Yorkshire
Solution
Concept Development
After gathering insights and understanding The Outsourced Recruitment Company’s aspirations, our design team began brainstorming concepts that aligned with the project goals. We presented several distinct creative directions that explored various themes, including:
- Human-Centric Approach: Highlighting the company’s focus on building meaningful connections between candidates and employers.
- Growth and Transformation: Illustrating their role in nurturing careers and fostering professional growth.
- Seamless Integration: Emphasising the company’s ability to seamlessly integrate with client organisations for efficient recruitment processes.
Design Execution
Based on the feedback and collaborative discussions with The Outsourced Recruitment Company, we refined the chosen concept: “Human-Centric Approach.”
The finalised brand identity represented the following elements:
- Logo Design: The new logo featured an abstract mark that symbolised the connection between two individuals, one representing the candidate and the other the employer. The mark also subtly formed the letter “O & R” for Outsourced Recruitment signifying the company’s role as the bridge between talent and opportunity.
- Colour Palette: We developed a fresh and vibrant colour palette that represented growth, trust, and innovation. The primary colours included a dynamic shade of electric teal, symbolising adaptability, paired with a warm, earth blue and cool teal, representing enthusiasm and collaboration.
- Typography: To maintain a balance between professionalism and approachability, we chose a modern sans-serif font for the brand name and paired it with a clean, sans-serif font for taglines and body text.
- Brand Guidelines: To ensure brand consistency across all platforms, we developed comprehensive brand guidelines that outlined logo usage, colour
Rollout and Implementation
As the new brand identity was finalised, we assisted The Outsourced Recruitment Company in implementing the rebrand across various touchpoints:
- Digital Presence: We provided visuals and suggestions for the company website, ensuring the new brand was consistent and engaging across all pages.
We also created an animated version of the new branding to be used for motion graphics and video.
- Print Collateral: We redesigned business cards, letterheads, and other stationery items with the updated brand elements.
The rebranding initiative received positive feedback from both internal stakeholders and clients. The Outsourced Recruitment Company’s new brand identity successfully communicated their human-centric approach and dedication to forging meaningful connections in the recruitment industry. The updated visual identity projected a modern and professional image, positioning The Outsourced Recruitment Company as a leader in the outsourced recruitment sector.
Moreover, the rebrand positively impacted The Outsourced Recruitment Company marketing efforts, attracting new clients and strengthening relationships with existing ones. The brand guidelines empowered the company’s marketing team to maintain a consistent and coherent brand image across all communications.
Results
The rebranding initiative received positive feedback from both internal stakeholders and clients. The Outsourced Recruitment Company’s new brand identity successfully communicated their human-centric approach and dedication to forging meaningful connections in the recruitment industry. The updated visual identity projected a modern and professional image, positioning The Outsourced Recruitment Company as a leader in the outsourced recruitment sector.
Moreover, the rebrand positively impacted The Outsourced Recruitment Company marketing efforts, attracting new clients and strengthening relationships with existing ones. The brand guidelines empowered the company’s marketing team to maintain a consistent and coherent brand image across all communications.
Working with Gavin has been a pleasure. I approached him because I wanted someone to work on our brand that had previously only had a small amount of interaction with our brand guidelines to allow him to bring a totally fresh perspective – and that’s exactly what he did. He managed to interpret my ramblings to create something beautiful, and he made the process really easy for me. We often get comments on how great the new branding is and its something that the team and I are so proud of. From first meeting, through the various design phases the process has been smooth. We are really pleased we chose Hatched to manage our rebrand.
