Brand Identity & Anniversary Mark

The Brief

The brief was to create a new, distinctive identity that better communicates what Inspired Partnership does, while marking an important milestone in the studio’s journey.

The brand needed to feel:

• Architectural and intelligent
  
• Modern and premium
  
• Confident but understated
  
• Flexible across digital and physical applications
  

The Solution

Hatched Agency developed a bespoke logo mark based around a stylised “IP” constructed in a 3D isometric plane. The form reflects architectural thinking and spatial awareness, while the negative space creates a subtle doorway — a direct reference to architectural design, progression, and possibility.

To celebrate the practice’s milestone, we also created a 15-year anniversary logo, designed to sit seamlessly alongside the core brand.

The identity was rolled out across:

• Merchandise and branded workwear
  
• Digital assets and presentations
  
• Print and marketing collateral
  

This ensured a consistent, confident brand presence across every touchpoint.

Website Design & Development

The Brief

Following the rebrand, Inspired Partnership needed a website that matched the quality of the new identity, slick, premium, and image-led.

The website needed to:

• Showcase architectural projects through strong visual storytelling
  
• Feel modern, refined, and confident
  
• Use subtle motion and animation to enhance the experience
  
• Reflect the studio’s attention to detail and design-led approach

The Solution

Design & User Experience

We designed and built a bespoke, modern website with a strong focus on:

• Large-format imagery
  
• Clean layouts and considered typography
  
• Intuitive navigation
• A calm, confident user journey

Subtle parallax effects, sweeps, and ambient motion were used throughout the site to add depth and sophistication without distracting from the content.

Motion & Interaction

Carefully considered animation was introduced to:

• Create a sense of flow and progression
  
• Highlight key content and imagery
  
• Reinforce the architectural, spatial nature of the brand
  

All motion was designed to feel purposeful and restrained, aligning with Inspired Partnership’s premium positioning.

Brand Rollout

The new identity was implemented consistently across:

• Branded workwear and merchandise
  
• Digital presentations and documents
  
• Website and online platforms
  

This cohesive rollout strengthened brand recognition and positioned Inspired Partnership as a confident, contemporary architectural practice.