Brand Refresh & Strategy
Brand Audit & Discovery
Hatched Agency began with an in-depth discovery phase, working closely with the QSS team to understand their services, culture, audience, and ambitions. A key challenge identified was how to clearly communicate complex IT, cyber security, and communications services in a way that felt accessible, human, and engaging.
Three Pillar Brand Strategy
To bring clarity and structure to the QSS offering, Hatched developed a brand strategy built around three distinct service pillars:
- Tech – Lime
- Cyber – Cyan
- Comms – Purple
Each pillar was given its own clearly defined colour palette and visual language, allowing services to be easily identified while remaining part of a cohesive overall brand. This modular approach brought instant clarity across all touchpoints, from marketing materials to the website.
Brand Identity & Guidelines
Hatched refreshed the QSS visual identity and created comprehensive brand guidelines covering colour usage, typography, layouts, tone of voice, and application across digital and print. These guidelines ensured consistency and confidence as the brand was rolled out across multiple platforms.
Brand Rollout
The refreshed brand was implemented across a wide range of assets, including:
- Stationery and internal documents
- Advertisements and marketing materials
- Social media graphics and templates
- Van livery
- Video content
This consistent rollout reinforced brand recognition and clearly communicated QSS’s three core service areas wherever the brand appeared.
Website
User Experience & Structure
The new website was designed as the flagship expression of the refreshed brand. Hatched focused heavily on user experience, ensuring visitors could quickly understand what QSS does, how they do it, and which services are relevant to them—without unnecessary jargon.
Visual Design
The three brand pillars were brought to life throughout the site using their distinctive colours, helping users intuitively navigate between Tech, Cyber, and Comms. Clean layouts, confident typography, and engaging motion elements combined to create a modern, professional, and welcoming digital presence.
Interactive Team Page
To reflect QSS’s personable culture, Hatched created a bespoke interactive team page featuring a playful video concept of the team passing around a slice of cake—a recurring theme within QSS and a subtle nod to their collaborative, friendly ethos. This feature humanised the brand and reinforced that QSS is about people first, technology second.
Video Content
Bespoke video content was produced to support storytelling across the site, helping explain services visually while showcasing the personality and expertise of the QSS team.
