To help Pulpt Cider build a strong connection with their target audience and stand out in the competitive cider market, Hatched Agency crafted a highly targeted social media campaign based on extensive research and strategic planning.

We began by conducting deep research into Pulpt Cider’s target audience, their preferences, and the competitive landscape. Through this, we discovered that the core demographic for Pulpt Cider was young adults who prioritise taste, quality, and authenticity in the products they consume. Additionally, Pulpt Cider’s brand values—focused on craft, flavour, and transparency—aligned perfectly with this audience’s desire for high-quality, authentic products.

Armed with these insights, we developed a creative concept that brought Pulpt Cider’s unique selling points to life in a way that would capture the attention and engagement of their audience. Our campaign was designed to highlight the distinctive flavor profiles of Pulpt’s cider range while showcasing the fun, vibrant personality of the brand.

Campaign Highlights

- Visually Striking Content: To resonate with the target audience, we created colourful and bold social media posts that featured vibrant fruit illustrations, each representing the different flavours in Pulpt Cider’s product range. The visual elements were designed to be both aesthetically appealing and instantly recognisable, helping to boost brand recall and engagement across platforms.

• Interactive Engagement: Each social media post included playful questions, prompts, or statements designed to encourage interaction. Whether it was asking followers about their favorite flavor or creating polls about perfect food pairings for cider, the posts invited users to engage with the brand in a fun, casual way. This interactive approach helped create a deeper connection with the audience and fostered a sense of community around Pulpt Cider.
  
• Custom Hashtag & User-Generated Content: To further drive engagement and foster organic promotion, we created a custom hashtag for the campaign. This allowed us to track conversations around Pulpt Cider and encouraged user-generated content (UGC), as followers were invited to share their own experiences with the product. UGC is a powerful tool for amplifying brand reach, and by leveraging this, we helped Pulpt Cider gain greater visibility and authenticity in the social space.
  
• Social Media Contest: To maximise participation and drive excitement around the campaign, we developed a social media contest that invited users to submit photos of themselves enjoying Pulpt Cider, using the custom hashtag. Participants had the chance to win a prize, which incentivised user involvement and provided a stream of authentic, brand-aligned content that could be shared and reposted by Pulpt Cider’s accounts. This contest not only increased engagement but also helped create a sense of brand loyalty among participants.

Through this targeted and creatively driven social media campaign, Pulpt Cider was able to:

• Significantly increase social media engagement across key platforms.
  
• Boost brand awareness within their target demographic of young adults.
  
• Generate valuable user-generated content, enhancing the brand’s authenticity and reach.
  
• Cultivate a sense of community and loyalty through interactive and playful content that resonated with their audience.

By focusing on authentic connection and creating fun, visually engaging content, Hatched Agency helped Pulpt Cider solidify its position as a brand that values quality, flavour, and fun—key values for its target audience. The campaign not only drove immediate engagement but also laid the foundation for long-term brand loyalty and growth.