Hatched was approached by an artisan startup honey company that aimed to create a unique brand and packaging design that would stand out on store shelves and appeal to health-conscious consumers. The company produced raw, unfiltered honey that was sustainably sourced and free from artificial additives. They wanted Hatched to created a brand identity that would communicate the quality and purity of their honey, as well as packaging that would be visually appealing and functional. Hatched were also asked to work with the startup to create a name for the whole enterprise.

  • Graphic Design

  • Branding

  • Packaging

  • Illustration

  • Animation

  • Motion Graphics

  • Content Creation

  • Insight

  • Stakeholder engagement

  • Methods

  • Integrated campaigns

  • Social Media


We started the project by conducting extensive research into the target audience, the honey market, and the competition. We conducted user research, including surveys and focus groups, to understand the needs and preferences of potential customers. We also analysed the branding and packaging of competitors to identify opportunities for differentiation.


Brand Development:

Based on our research findings, we developed a brand strategy that focused on the natural and sustainable qualities of the honey. We created a brand name that was simple and memorable, as well as a tagline that communicated the purity and quality of the product.

Visual Identity:

We then developed a visual identity that reflected the brand strategy and resonated with the target audience. We created a logo that was clean and modern, with a minimalist design that emphasised the natural qualities of the honey.

We also created a style guide that included typography, color palettes, and imagery guidelines that would ensure consistency across all marketing materials.

Packaging Design:

With the brand identity in place, we then developed packaging designs that would communicate the quality and purity of the honey, as well as be visually appealing and functional on store shelves. We created a packaging design that used natural materials, such as recycled paper and wood, to emphasise the natural and sustainable qualities of the honey.

We also created different packaging sizes to accommodate different needs and preferences, such as single-serve packets and larger jars. The packaging design included clear product information, such as the source of the honey, the production process, and nutritional information.

Marketing Materials:

With the brand and packaging design in place, we then developed marketing materials that would communicate the brand’s values and benefits to potential customers. We created a website that was optimised for user experience, with clear calls-to-action and persuasive messaging.

We also developed social media campaigns that targeted health-conscious consumers, using engaging content, such as recipes and health tips, to communicate the benefits of raw, unfiltered honey. We also partnered with influencers and bloggers in the health and wellness niche to promote the brand and reach a wider audience.


The new brand and packaging design was well received by customers and quickly gained a following. The packaging design stood out on store shelves, attracting the attention of health-conscious consumers. The brand received positive reviews on social media and was featured in several health and wellness publications.

Hatched is proud to have played a key role in the development of this successful brand and packaging design for a startup honey company. By conducting thorough research and using a strategic approach to branding and packaging design, we were able to create a brand that resonated with the target audience and differentiated the product from competitors. The brand’s success was a testament to the importance of strong branding and packaging design in creating a successful product in a competitive market.

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