Challenge:
The primary challenge faced by machine-tool resources was to raise brand awareness and attract more customers to use their business. It was important to emphasise the companies uniqueness and specialisms in machine repair.
Solution:
We developed a comprehensive branding strategy that emphasised the specialism is the companies branding centred on the letters MTR within a machine cog. This is combined with a strong colour, palette of red, black and white helped create the brand look to support their new branding. The website was designed to be user-friendly and provide visitors with clear information on the different services and facilities that machine-tool resources offered.
Results:
The branding strategy and website launched by Hatched has been a huge success. The business is seen significant increase in visitors to the website and the strong brand identity has helped them stand out in the marketplace.
